To start an impressive haip, you need a suitable video. Why? As soon as the camera moves over an image (haip) that is stored on our platform, the linked video is played on the mobile device. 🤯 This brings the interface of any product to life.
However, if you’re not part of a large company with its own content department, then you most likely don’t have a video (yet). So what to do? Don’t worry, there are many ways to create a video these days without design skills and a small budget (even for free!).
In this article, we’ll show you 5 ways to create a video yourself in a fast and easy way.
No time to read?
Here is our summary of how to create your own video:
- 1. Record a video with your cell phone (free)
- 2. Videos with stock footage and online creator (free or 20 CHF without watermark)
- 3. Video animation created by a professional agency (e.g. Videodesign.com, starting from 4’500 CHF)
- 4. Create videos using templates with online generators (from 500 CHF)
- 5. Hire a freelancer for design and animation (from 300 CHF)
You have time? Perfect! Then let us explain the 5 options in detail. 🤟
1. Record a video with your cell phone 📱
The days are gone when you needed an expensive SLR camera. We all have the tools for great videos in our pockets: our smartphones. With the high resolutions (1080p and up) of our cell phones, it’s easier than ever to record high-quality videos yourself. These don’t have to meet the requirement of a professionally filmed video, because the target audience has a higher acceptance towards self-shot movies through social media. You don’t need a professional SLR camera 🎥 either, because all you need is a mobile tripod with which you can ensure that no shaky footage is created.
Make sure you choose a background with some depth (not a white wall, preferably some space with dimension towards the back). This way you can make sure that the composition is exciting. For the image composition, you should follow the golden ratio (1/3 to 2/3), many smartphones have these guides already integrated in the image. With regard to the lighting conditions, you should make sure that you and the background are well lit. Avoid backlighting, otherwise you will no longer be visible.
Make sure you keep your messages short and to the point. Here, too, good preparation is the be-all and end-all. Try to speak as freely as possible, so as not to slip into the pattern of memorized ‘lyricism’ (everyone knows those boring lectures…) And the most important thing: Be yourself! Naturalness and authenticity are also impressive here.
For editing, you can use tools like Canva, with which you don’t need any previous experience. In addition, you can easily add more dynamic animations and motion design. Alternatively, you can use the tools under option 2.
2. Create a video with stock footage & online tool 👌
Nowadays there is a lot of high quality footage that you can use for a small fee, so called stock footage. You don’t have exclusive rights to the footage, but you have an almost infinite variety of possible shots and settings at your disposal (e.g. shots abroad, with actors, etc.).
The best thing about it: There are several providers with which you can create a video yourself in no time at all, without having to have knowledge about video editing and the like. You can also get a first result very quickly and inexpensively.
Recommended providers in this area are:
- Loom (free or 8 USD / month if without watermark)
- Biteable (free or 30 USD / month if without watermark)
- Magisto (10 USD / month)
- Vimeo Videocreator (20 USD / month)
- Promo.com (from 50 USD / month)
Of course, you can also use your own footage and enrich it with additional stock footage.
3. Create a video by a professional agency 😎
If you don’t like to stand in front of the camera yourself, animated videos are perfect. These have the great advantage that there are no limits to creativity. The visual storytelling is enabled by means of own image worlds and the target group is directly addressed emotionally. There are different types of animations, such as explainer videos for simple explanations, teasers for use on social media or animations in the advertising sector.
For animated videos, we recommend you let the professionals do the work. They know their craft and can create dynamic videos for you using software like Adobe After Effects and Adobe Illustrator. You won’t regret the decision, because you’ll notice the difference in quality in all steps like conception, storyline, illustration and animation. To ensure that your video can be used for several years, make sure that the conception is free of years or one-off events (keyword: timeless concept). A nice advantage: You can also use the explainer video or animation on your website or social media channels.
For the creation of a professional video we can highly recommend the team of Videodesign.com. This way you get the benefit of a personal project manager, can express your wishes in a kick-off workshop and then sit back and let them do the work. Videodesign creates an individual style for each client according to current trends and CI/CD. They also work with transparent and reliable schedules, so you always have an overview. This is how we imagine a reliable partner at your side. Prices start from 4’500 CHF, and with our discount code “HAIPMEUP” you even get a 15% discount!
4. Animated videos using online templates 🤠
If you have a smaller budget and can do without individual illustrations, then you are best served with online providers. They have an extensive library of illustrations and assets. Some platforms even offer predefined templates so that you only have to insert your text. Of course, the individual aspect takes a back seat here, but you can create your own animated video in no time at all.
The modular principle is also particularly suitable if you want to create a large number of videos quickly. Depending on the location, we recommend that you choose the appropriate format (for social media spots in the newsfeed, for example, a square format with 1920 x 1920px, if for the website or on YouTube: 16:9 or 1920 x 1080px).
5. Hiring freelancers for design and animation 🤓
Do you want to get an individual explainer video and keep the costs as moderate as possible? Then the cooperation with appropriate freelancers is made for you! In this day and age of remote work and digital communication, you can contact the freelancers directly and have your video created. The entire contractual process is handled via the respective platform, as are the payments.
Since you work directly with the designers and animators, you will get a lower price than via a professional video agency. Since the intermediate project management is omitted, the entire coordination lies with you. For an outstanding video you also need an appropriate briefing, again: the more precise the better. Certain freelancers also offer the creation of a concept (voiceover/script), but the geographical differences are sometimes noticeable (e.g. with local subtleties that are not known to the freelancers).
Common, established providers include:
Depending on budget, time frame and desired quality, there is a suitable option in each case. If you want it to be fast and cheap, then self-made films or stock footage videos are perfect. For animations, you can use predefined templates and illustrations. For individual, high-quality videos, we recommend a professional agency. Alternatively, you can also use a freelancer.
Are you not quite sure which variant suits you?
Get in touch, we’ll be happy to advise you with our experience from over + 1’000 video projects